This app was founded by a parent, who is concerned about their child having the right resources available to them when they are away at college.
Goal
Problem
The client did not know how to move their prototype EmMe forward to the next phase.
Users and User Goals
Primary- College athletes.
Goal- To establish a strong sense of self, also to have a healthy behavior pattern. Also to know when to get help and have the confidence to do so.
Secondary- College athlete support staff and college counselors.
Goal- To have the confidence that all the students are safe and healthy. Also to be readily available if the time comes to where they are needed.
Summary
Strong understanding of touch-point strategy.
Conducted deep-dive research.
Created a strategy plan.
To help users gain visibility into behavioral patterns and to help facilitate a positive sense of self. Also to have them be apart of a support system that can help monitor unhealthy behaviors.
Tools
-InVision - Pen/pencil/marker -Icons8 - Sketch program
Work Dynamic
This project began with a team of five. We started by splitting up different areas of the space and did our deep dive. I looked into what current resources were available and were working for current students. I also looked into who was apart of the athletic department. We decided to divide the touchpoints and did a low-fidelity sketch, and I was responsible for explaining the first touchpoint. We transitioned to moving our touchpoint to a high-fidelity by using Icons8. Together we created a video using the illustrations. I helped create and edit some of those illustrations that were apart of the final video that was given to the client.
How do we understand the space that we are dealing with? Time for a deep dive.
The problem space that the client needed to solve was unclear and what needed to happen was a deep dive into the range of mental health with college athletes. What was already available? What was working and not working? What other resources where available that are in the same space. Below is an image of the results of that deep dive with the team.
Flushing out ideas
Once there was an understanding of the problem space of mental health in college athletes, the team was able to start narrowing down the touchpoints of the prototype app. The image below is a low fidelity sketch of the first touchpoint.
Low fidelity storyboard of the first touchpoint with Emme app.
Then after the low fidelity the next stage was to increase the fidelity and move forward with ideas and other touchpoints along the way.
High fidelity touchpoint
The team compiled all the work that was done and laid out all of the touchpoints for the prototype.
Once we displayed the touchpoints we had a critique and decided to clear up our images to help the individual that would be using them to have a visually clear understanding of the message.
We then created a touchpoint strategy map for a further understanding of what our touchpoints were leading to achieve.
Touchpoint map
Going in a different direction
From this point, directions changed for the team and I had to start working on other images for touchpoints or visuals to explain the space.
Further touchpoints
Further Touchpoints
As a group, we decided to use our images for a video to talk about our proposed design strategy.
Putting it all together
The team put all of the information together and created a video, as well as a package to give to the client to review on their own time.
After the video I made a strategy plan for moving forward with the EmMe app.
strategy plan
In Conclusion
The app needed to help college athletes adopt the app as well as trust it. The touchpoints that were made help guide the client to understand what the next steps are in moving forward with the app to help establish that goal.