Work Dynamic

I was apart of a team of four other people. We individually created a journey map of the current state of the users' experience and later added the future state. We each made feature cards to present to the developer that gave rough estimates on the features that we proposed. Once we decided on which features to move forward with, we then moved the low-fidelity wireframes to higher fidelity and gave them to the client to look over.

Where to start?

The first step was to conduct a competitive audit. A competitive audit is comparing what’s working well and not working so well with companies that are in the same field. The team needed to see what was working and not working so we could focus on what was and apply it to the project. These other companies had some well thought out ideas on playbooks and we started combining the ideas.

How do we understand the current state?

From there the team individually set up a journey map of the current state of the website. This was to give a visual representation of the steps the users would go through. Along with that, explaining the different pain points and emotions that went along with it. Once that was done we quickly sketched out some ideas of different features of the new design, we call them feature cards where you have a sketch, title, and a description of the feature. Then we had a worker at DIAL assess the feature cards.

Journey Map

Journey Map for current and future state.

Journey Map for current and future state.

Let’s start brainstorming!